(Index) – 35+ projects · 15+ years

Portfolio

Brand, e-commerce and digital product work for Fortune 500 companies and fast-growing labels. Start with the featured case studies – or filter by what you’re hiring for.


Featured 01

Vertiv Insights microsite on desktop and mobile
Vertiv Insights microsite on desktop and mobile

UX/UI

Wireframing

Content platform

A global data-center leader needed one home for news, resources and case studies – built for engineers who skim. I led the UX from IA to a shippable component library.


Role

Lead UX/UI Designer

Scope

Microsite + components

Year

2025

Result

+64% organic traffic to Insights in the first six months after launch.

Featured 02

DKNY Shopify storefront and campaign imagery
DKNY Shopify storefront and campaign imagery

02

DKNY

Shopify

E-commerce

Art direction

Editorial storytelling meets fast product discovery: a Shopify storefront that carries DKNY’s campaign energy from homepage to checkout.


Role

Art Director & UX/UI Lead

Scope

Storefront + campaign pages

Year

2024

Result

+18% conversion and +31% mobile revenue in the first full season.

Featured 03

Pepperidge Farm product photography and website
Pepperidge Farm product photography and website

Web

Photo direction

CPG

From storyboard to shoot to site: art-directed product photography and the web experience that puts it to work across the brand’s digital shelf.


Role

Art Director

Scope

Photography + website

Year

2017

Result

+42% time on site and +27% product page views year over year.

Featured 04

Xerox campaign portraits, layouts and tablet experience
Xerox campaign portraits, layouts and tablet experience

04

Xerox

Campaign

Editorial

Web

An editorial campaign pairing celebrated authors with the future of work – portraits, layouts and the digital experience that carried it.


Role

Art Director

Scope

Campaign + editorial + web

Year

2019

Result

12,400 e-book downloads in the first 90 days.


(05) – Everything else

15 more brands

Shopify storefronts, campaigns and product UI. Hover a project for the brief, my role and the result.

My process now runs on AI – and still answers to taste.

Faster exploration, cleaner hand-off, fewer rounds. Ask me how it would work for your team.

(05) – Contact

Say hi

Hiring a Senior Art Director or Design Lead?

I’m open to full-time and contract roles – in-house or agency. Send the brief, the team and the problem; I’ll come back with questions and ideas.

Email

mk@workingprint.com

Based in

NYC · Remote / Hybrid

(Resume) - Martin Kalanda · PDF

Grab my resume

Sorry about the extra step. My resume link was getting buried in spam, so I put it behind a simple password. Dropbox will ask for it when the file opens.

Password

design

Not a puzzle, promise - When you click the link below enter the password.

Opens the PDF on Dropbox in a new tab. Thanks for bearing with me, fellow human.